Dizer não aos clientes…


Instead of seeking clients we will selectively and respectfully pursue ‘perfect fits’ – those targeted organizations that we can best help. We will say ‘no’ early and often, weeding out those that would be better served by others and those that cannot afford us. By using ‘no’ we will give power and credibility to our ‘yes’.

In A Call to Arms: Twelve Proclamations of a Win Without Pitching Agency

Quem me dera… será que esta afirmação não passa de uma utopia que nunca conseguiremos alcançar? Digam-me vocês..

Um bem haja a todos..

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